Grand Opening Experience
Virgin is New York
OVERVIEW
How does Virgin return to New York? A full take over of the city that never sleeps introducing Virgin Voyages, Atlantic, and a new flagship hotel. Start spreadin’ the news, Virgin is New York.
New York, You’ll Never Be The Same.
In Spring 2023, Virgin returned to New York City, unveiling Virgin Voyages, Virgin Atlantic airlines, and a flagship Virgin Hotel. As the co-producer, I embarked on the project to craft an experience befitting the reputation of Richard Branson's iconic brands, all while showcasing the essence of the city that never sleeps. I organized a daytime star-studded ribbon-cutting at the Virgin Hotel, featuring a sneak peek performance by the cast of the new musical "New York, New York.”
The evening's programming also debuted the Broadway-caliber Virgin Cruise show, with acrobatics and dance for an audience of over 1700 guests. I was able to achieve this production in just six weeks with a limited budget, thanks to strategic food and beverage partnerships. Richard Branson's appearance on Jimmy Fallon's "Tonight Show" further extended the event's impact.
Social Media Video
SCOPE
event design and full-scale production, on-site logistics, client and partnership relations
IN PARTNERSHIP
Virgin Hotels, Virgin Atlantic, Virgin Voyages, “New York, New York” Musical, The Lam Group, Don Julio, 5th Column PR
CREDITS
Event Production: TVP | PR: 5th Column PR|Client: Virgin Hotels, Virgin Atlantic, Virgin Voyages | Date: April 2023 | Locations: Virgin Hotel NoMad