ROW+RUE

Row+Rue is your guide on all things conscious culture — showcasing the latest styles from the street to the runway, the best do-good celebrities, the healthiest and easiest fashion and beauty tricks, the latest news on human rights and climate change, the top industry insights on ethical fashion and above all how to do it all without exhausting yourself. Our team of editors and writers put together a daily dose of conscious content with you, our readers, in mind. 

Row+Rue expands beyond just the shopping experience, providing a more rounded view of conscious culture. Let us help you bridge the gap between life from the pages of high-gloss magazines, to you, wherever you are, with the magic of the internet. 

WEBSITE

RowandRue.com

SCOPE

content creation / art direction / video & editing / design / branding / ux + ui design / e-commerce integration / strategy & planning / project management


BRanding

 
 
 

IMAGERY + AESTHETIC

Image selection paints a picture of desire and attainment. Row+Rue captures pop (conscious) culture through color, texture, and attitude. 

 

WEB DESIGN

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CONSCIOUS CELEBRITIES

More than ever celebrities and influencers are wearing designs that are conscious from the red carpet to street style. 

In addition to style, celebrities are shaping culture and consumerism with new products, brands and partnerships that advance sustainability on all fronts. 

The image heavy page promotes celebrity activity on both fronts. 

 

PRODUCT INTEGRATION

Product integration transforms Row+Rue into a content driven commerce platform. Product placement comes in the form of editorial, curatorial, and influencer driven. This makes Row+Rue the central figure in new and established conscious fashion. Every product has an individualized product information page that qualifies its ethical and/or environmental attributes.

 
 
 

COLLABORATIONS + INTERVIEWS

Partnering with influencers on the style and sustainability front helps our audience understand at deeper levels the driving forces behind their actions. Through interviews, written and video, you see a more human side of those involve in conscious culture. 

 
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