#IAmGreatness Campaign

To celebrate the launch of the #IAmGreatness campaign for Paco Rabanne’s Invictus fragrance,14 athletic influencers and NBA star and brand spokesperson Jalen Green joined forces in one of the world’s greatest cities, Los Angeles.

To achieve this goal, our team secured unique access to enduring icons in an ever changing city for our guests to discover. A pickup basketball game and skateboarding competition at Venice Beach, an afternoon in the Hollywood Hills and Griffith Observatory, and a day of discovery in LA’s fashion core, DTLA. Clad in custom Paco Rabanne our guests exuded their inner greatness throughout the multi-day experience.

The campaign featured Addis Miller, Luca Vezil, Adi Gillespie, Janis Danner, Prime Time, Vincent Milou, Robert Neal, Killian Hayes, Lucas White Smith, Josh Heuston, Eduardo Torres, Ouissem Belgacem, Alex Midler, and Victor Perez.